I confess to two out of the three, occasionally. So I’m beaten by a media mile by Channel
Five. Except that I can now drum up a
measure of contempt as well, though not to match theirs.
The other evening I squinted at the listings and noticed
that "The Magnificent Seven" was on. I
was feeling self-indulgent (one down), and I calculated that I could slot my
pre-prepared dinner (that’s two) into one of the duller bits. I knew there’d be advert breaks, of course,
and missing the bit where the two loser characters, Harry Luck and Lee, are set
up with their fatal defects so that (spoiler!)
they can get killed at the end without us minding too much wouldn’t really
matter. The film is much too long, and
was made at a time when Hollywood was desperately trying to salvage the Western
by making it psychological, which they thought meant lots of soul-searching
dialogue. In that sense, it’s a failure;
but as I say, I was feeling self-indulgent, which often means reverting to my
eighteen-year-old self. So I settled
down to watch.
The first thing I noticed was that it had been cropped
from its original revised Cinemascope ratio (2.35:1) to the ubiquitous 16:9 ,
in order to make sure the whole screen was full of picture, with no black bits
top and bottom. To put that in technical
terms, the edges had been chopped off.
Luckily, this wasn’t as bad as it could have been: when this practice
was first deployed back in the seventies, to sixties films in which the
director had been determined to exploit the width of the letterbox to the full,
sometimes all you could see was two noses talking to each other.
Just as I’d resigned myself to that piece of vandalism, after
fifteen minutes the first ad break kicked in.
Well, that was a bit quick, I thought; but I’ll go and stick the dinner
in to warm up. When I got back, the ads
were still going on. I hadn’t set a
timer, but it must have been at least four minutes’ worth. Oh oh.
I went out to eat at the start of the next commercial break
– the meal took about twenty minutes – and got back for the end of the
following one. By now I was too far in
to jump off. Or so I thought.
Just when Chris and the guys have been (another spoiler!) booby-trapped by Calvera
into pretending to surrender their guns and leave town, so that they can do
their big soul-searching bit, nod to each other and ride wordlessly back, the
soundtrack started to fail. The dialogue
became less and less audible. It didn’t
matter that much, because most of the talk is over, except for the last few
lines which I knew by heart anyway, and the music still sounded, well,
audible. The final multi-layered gunfight
is spectacularly choreographed, ludicrously over-the-top, up there in ten
compressed minutes with anything today’s CGI-enhanced wannabe directors manage
in an entire movie.
Just before it began, Channel Five decided it was time
for another ad break.
So well done, guys, for your valiant shot at trashing
this flawed masterpiece. You failed, as
your likes do; but thanks for enabling me to give an outing to my rarely exercised
power of contempt, for you. I could
never equal yours for me, of course.
I was not too pleased when, some years ago, the rules were changed on the number and length of advertisements allowed. I hardly ever watch commercial television now, for much the reasons you describe.
ReplyDeleteTwo nine-hour flights recently were brilliant. I watched six films, more than I've seen in the past year.
I will avoid anything on channels that ruin programmes with advertising breaks. I will never watch them live. Even when occasionally I've recorded a must-see one so as to fast forward the ads, it's a total pain.
ReplyDeleteI hope this doesn't happen to me.
Especially when advertising is an unsustainable business model which will disappear in a puff of smoke when dotcom bubble #2 bursts, any day now.
ReplyDeleteI liked the original Spotify model, where you could either get it free with ads or pay a monthly sub.
If you ever watch any of the rerun Poirots you can spot where the advert breaks should have been (originally on ITV anyway) and they're never there, they're always somewhere else, completely inappropriate.
ReplyDelete